3S Consulting Group, Inc.

Medical Marketing

Medical marketing may be defined as the generation and or interpretation of medical and scientific data for marketing purposes. 3S has extensive experience in all aspects of medical marketing including those areas listed below:

Education:

  • Development and implementation of training programs, on all scientific levels, for in-house staff (i.e. sales force) and for external customers.

Medical Marketing Support:

  • Design, development, and production of medical and scientific posters for symposia
  • "Ghost" writing of articles and presentations
  • Presentation of medical results to clinician groups on all scientific levels
  • Creation of product awareness through organizing, moderating, and chairing of consensus and expert panels, satellite symposia, and other target specific medical marketing events
  • Design and development of medical marketing oriented communication materials (i.e. newsletters, clinical/scientific synopsis, hand-outs)

Product Development:

  • Development of a clinical trial plan and protocols, identification of investigators
  • Analysis of medical and medical marketing aspects of clinical trial data
  • Development of launch and post-launch medical marketing strategies (i.e. presentation and publication plans)